Digital Marketing Specialist

Brampton, ON

Responsibilities: 

SEO & Website Management 

• Planning and executing all digital marketing for the company, including SEO/SEM, email, social media and/or display advertising campaigns. 
• Tracking and analyzing campaign performance using tools such as Google Analytics, Google Search Console, and others to monitor traffic, rankings, and results. 
• Executing conversion rate optimization (CRO) strategies with UX design, landing page design, marketing automation and email marketing with successful results. 
• Work closely with senior management to ensure the company’s marketing plan is being executed efficiently and successfully. 
• Identifying opportunities to drive brand engagement and awareness. 
  

Email Marketing 

• Developing email marketing campaigns to promote products, and drive conversions. 
• Writing copy and designing appealing and engaging content. 
• Managing email lists and segmentation strategies to deliver targeted messaging to different audience segments. 
• Monitoring performance metrics and adjusting strategies as needed. 
• Stay up-to-date on email marketing trends and best practices. 
  
  

Social Media and Content Creation 

• Developing strategy for content marketing campaigns, including determining subjects, proofreading copy, and writing articles. 
• Developing social media campaigns to increase brand awareness and engagement.  
• Designing content (both graphic and video content) to be shared across the company’s social media accounts and for other promotional purposes. 
• Create, manage and schedule content across social media platforms, with focus on Instagram and Facebook.  
• Monitor social media trends, engage with followers, and respond to comments, reviews and messages in a timely and professional manner. 

Qualifications: 

• Bachelor’s degree or college-level diploma in marketing or related field 
• At least 3 years of experience managing digital marketing campaigns. 
• Demonstrated experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns. 
• Experience with copywriting and writing blog articles. 
• Experience in optimizing landing pages and user funnels. 
• Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing). 
• Understanding of Google Tag Manager. 
• Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing. 
• Strong attention to detail and project management skills. 
• Extensive experience with Google Analytics and Google Search Console. 
• Experience running Facebook Ad campaigns using the Facebook Ad Manager. 
• Must be able to work individually and in a team.
   

Assets: 

• Google Ads and Analytics Certifications. 
• Facebook Ads Blueprint Certification. 
• Experience with website platforms such as WordPress 
• Web layout, web banners, email creative, and promotional material using Photoshop, Adobe Illustrator, XD, and Sketch 
• Experience optimizing website content 
• Understand, review, and recommend emerging web design technologies 

Benefits: 

Extended health coverage 
Dental coverage 
Long-term disability 
Life Insurance  

RSP Match 

Bonus eligibility